Wednesday, May 2, 2012

Why 'The X Factor' Should Try Playing Hard-To-Get

The FOX show's very long and public search for judges is making it look desperate.
By John Mitchell

<P>On Wednesday (May 2) we learned that <a href="/news/articles/1684289/demi-lovato-x-factor-judge-miley-cyrus.jhtml">Demi Lovato, Avril Lavigne and Miley Cyrus</a> are all being courted as possible replacements for Paula Abdul and Nicole Scherzinger on "The X Factor" judging panel.</P><P>But don't get your knickers in a twist &#8212; "The X Factor" originated in Britain, after all &#8212; <a href="/news/articles/1680782/britney-spears-x-factor-judge-offer.jhtml">Britney Spears is reportedly</a> still in the game too, though reports that she "insisted on various perks that have bogged down negotiations" are floating around.</P><P>So to be clear, Britney might still be in, Demi is close to a deal and Miley and Avril are on the table. A few months ago, we could have replaced the Demi with Janet Jackson and Miley with Mariah Carey. And prior to her tragic passing in February, Whitney Houston was also being considered for the panel, according to remaining judges <a href="/news/articles/1679472/american-idol-voice-x-factor-simon-cowell.jhtml"> L.A. Reid and Simon Cowell</a>.</P><P>Never before has the casting process for a reality television show judge been so exhaustingly long and public. Sure, before Jennifer Lopez signed on to "American Idol" there were rumors that she was being pursued, but no public statements were made until she had signed on the dotted line. And while the constant stream of potential candidates being leaked to the press or talked about openly by Reid or Cowell may itself be a negotiation technique &#8212; most likely to try to ambush Spears into signing on for fear of being replaced &#8212; is also doing something <i>very</i> specific to the troubled signing competition.</P><P>It is making "The X Factor" look desperate. <i>Really</i> desperate.</P><P>With the FOX upfronts just two weeks away and filming on the production scheduled to begin early this summer, it's not exactly encouraging that the show cannot secure above-the-title talent. An upfront is a showcase hosted at the start of important advertising sales periods by network executives, and they are attended by the press and, more importantly, major advertisers.</P><P>"The X Factor" is a costly show for FOX, and the deal on the table for Spears, <a href="/news/articles/1682881/britney-spears-x-factor-deal.jhtml">reported to be $15 million per season</a>, certainly isn't bringing the budget down. Watching the never-ending parade of potential judges unfurl and then walk away &#8212; and keep in mind that the show is also casting about for two hosts to replace Steve Jones &#8212; cannot be serving the show well with eagle-eyed advertisers watching closely to see where their money will be best spent.</P><P>Conducting contract negations so publicly is always a risky endeavor, but in this specific case, "The X Factor" has backed itself into a corner. The show looked silly when talks with music legends Jackson and Carey fell through after <a href="http://newsroom.mtv.com/2012/02/17/janet-jackson-x-factor-rumors-perfect-fit-for-show/">so much public discussion</a>, and in making the details of Spears' deal public and then failing to (at this point) lock her in, execs at "The X Factor" look borderline inept.</P><P>There's been some discussion that by tossing Miley, Avril and Demi's names into the ring, the show is trying to make Spears seem replaceable and get her to back down on her alleged "various perks."</P><P>It's a dirty way to conduct business and ultimately doesn't speak well of what is going on behind the scenes in the show's search for its new panelists. If that is indeed the case, it's like the show is grasping at straws. And that's not the best look when you are walking into the FOX upfronts seeking advertisers on the heels of an underperforming first season.</p>

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Well: Heart Risk in Athletes Is Gaining Attention

Should high school athletes be screened for heart trouble before taking to the practice field?

Once thought to be exceedingly rare, sudden cardiac death is far more prevalent among young athletes than previously believed, recent research has shown. In a policy statement published in the journal Pediatrics last month, the American Academy of Pediatrics estimated that 2,000 people under the age of 25 die from sudden cardiac arrest in the United States every year.

While it can strike those who are sedentary, the risk is up to three times greater in competitive athletes. According to some experts, a high school student dies of cardiac arrest as often as every three days. Only the most sensational cases make headlines, said Darla Varrenti, executive director of the Nick of Time Foundation, which promotes awareness of sudden cardiac arrest in young people and provides free screenings. The condition received worldwide attention in March when Fabrice Muamba, a star soccer player in England, nearly died after suddenly collapsing in cardiac arrest during a televised game.

Ms. Varrenti started her foundation six years ago after her son, Nick, 16, a varsity athlete, died in his sleep after playing in a game. In January and February of this year alone, 29 young athletes went into cardiac arrest at schools across the country, Ms. Varrenti said. Only four survived.

?There?s a lot of press when the cases are spectacular,? she said. ?But this happens all the time.?

Sudden cardiac arrest in a young person usually stems from a structural defect in the heart or a problem with its electrical circuitry. The most frequent cause, accounting for about 40 percent of all cases, is hypertrophic cardiomyopathy, or HCM, a thickening of the heart muscle.

The problem is that those who are at risk are hard to spot. Warning signs, like dizziness and shortness of breath, can be rare or dismissed by young athletes used to overworking themselves.

But an electrocardiogram, or EKG, can detect HCM and other potential causes of heart trouble by looking for abnormal electrical signaling in the heart. Though EKGs are not as thorough as imaging tests like an echocardiogram, which shows a 3-D view of the heart, they are cheaper and easier to conduct on a wider basis.

Without insurance, an EKG can cost about $1,400. But many insurers will cover 80 to 100 percent of the costs, and in some areas, high schools offer student athletes EKGs at deeply discounted rates.

Still, the American Heart Association does not support wide screening. Under its guidelines, high school athletes get a physical exam, which includes listening to the heart and a blood pressure check, and fill out a questionnaire about personal and family medical history. More extensive testing takes place only if the student?s physical or history raises red flags.

For years, the argument against EKGs was that for something as rare as sudden cardiac death, there is no sense in mandating costly tests. EKGs can be unreliable, too, producing false-positive results 20 percent of the time, critics say.

But that argument pivots on old data, including outdated numbers on the prevalence of sudden cardiac death, and fails to take into account improvements in the standards for interpreting EKG results, said Dr. Jonathan Drezner, an associate professor of family medicine at the University of Washington and vice president of the American Medical Society for Sports Medicine.

Even physical exams that include extensive medical histories typically fail to identify 60 percent to 80 percent of student athletes at risk, Dr. Drezner said. Adding an EKG to the sports physical would flag many young athletes whose heart defects would otherwise go unnoticed.

?No one is recommending you only do an EKG,? he said. ?It really is the combined protocol of history and EKG that provides the more advanced heart screening that we should aim for.?

In a study published in 2010 in Annals of Internal Medicine, Dr. Matthew T. Wheeler and colleagues at Stanford University found that adding EKGs to sports physicals for young athletes would create ?a large benefit in a small number of individuals.? But they would save enough lives to be considered cost effective, with a net cost of roughly $89 per person screened.

Based on their analysis, however, Dr. Wheeler said that EKGs make sense only for high school and college athletes ? in children and adolescents, the risk of sudden cardiac death is lower ? who compete in high-intensity sports like basketball, football and soccer. (Low-intensity sports, he said, include golf and bowling.)

?We are not advocating this as a mandatory test for all students or all athletes,? said Dr. Wheeler, a fellow in cardiology at Stanford Medical School.

Some experts think the time has come for thorough heart screenings for all young athletes. Researchers at the Texas Heart Institute are even looking at the prevalence of heart abnormalities in middle-school students and the feasibility of complete screenings, combining EKGs and imaging tests.

The goal of the project, which is financed through a $5 million private grant, is to screen 10,000 students in Houston middle schools, said Dr. Jim Willerson, the lead investigator and president and medical director of the Texas Heart Institute. ?If we save even one life, it will be worth it,? he said.

Dr. Willerson said his hope was that school districts elsewhere would start to consider detailed screening of children ?before they are involved in competitive athletics and probably even as they enter school.?

In the meantime, hundreds of groups like Ms. Varrenti?s have made it their mission to provide free EKGs and heart examinations to young people at community screenings around the country. Parents who are interested in a heart screening can reach out to their family doctors, or find out about free screenings in their area at Web sites like parentheartwatch.org.

?You can either open the dialogue with your pediatrician or look into free screenings,? Ms. Varrenti said. ?No one should go through what our family went through.?

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V.me by Visa coming to the Europe this autumn, cash starts begging for another chance

ImageVisa Europe is muscling in on the European mobile payments game with V.me. The online service will allow you to store cards from different agencies (including American Express) for payments online and at NFC-enabled cash registers. It is expected to arrive in the UK, Spain and France in the Autumn, but it'll sadly be too late for it to gain any traction, since we'll have worked out how to glue PayTag stickers to our forehead by then.

Continue reading V.me by Visa coming to the Europe this autumn, cash starts begging for another chance

V.me by Visa coming to the Europe this autumn, cash starts begging for another chance originally appeared on Engadget on Mon, 30 Apr 2012 11:28:00 EDT. Please see our terms for use of feeds.

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Tuesday, May 1, 2012

May Events; Real Estate Investing, Internet Marketing, Networking ...

All ?Six Events In May Open To Public Free And Great Networking At Each At Detroit College. Come for:

  • Internet Marketing Club, Internet marketing Classes and Training, How to Market Your Business on Internet, How to make money on the Internet
  • Michigan Real Estate Investors Association, How to find investment properties, How to hire Contractors, Bring your Questions
  • Business to Business Networking, Come and share about your Business
  • Business Plan Development Orientation
  • Special meeting for Real Estate Entrepreneurs

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Business Owner?s Entrepreneurial Roundtable Club: ?How Money Works?

Eastern Campus-Cooper Conference Center

5901 Conner Street, Detroit, MI 48213

Thursday, May 03, 2012

6:00 p.m.?9:00 p.m.

Keynote Speaker: Eric Tucker

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Michigan Internet Marketing Club Coaching for Business:

?How to Market Your Local Business on the Internet?

Eastern Campus-Cooper Conference Center

5901 Conner Street, Detroit, MI 48213

Thursday, May 10, 2012

4:00 p.m.?5:30 p.m.

Keynote Speaker: Chris Wechner & Mark Maupin

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Internet Marketing Roundtable: ?How to Develop a Business Marketing Plan? & How to Make Your Presence Known on the Internet?

Eastern Campus Cooper Conference Center

5901 Conner Street, Detroit, MI 48213

Thursday, May 10, 2012

6:00 p.m. ? 9:00 p.m.

Keynote Speakers: Andrea E. Adams & Sharon D. Meadows

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Real Estate Michigan Investors Club ?Real Estate Roundtable

Eastern Campus-Cooper Conference Center

5901 Conner Street, Detroit, MI 48213

Thursday, May17, 2012

6:00 p.m.?9:00 p.m.

Keynote Speakers:??? Natasha Maxwell & Cary Junior

?

Business Plan Development Orientation

Eastern Campus-Entrepreneurial Center

5901 Conner Street, Detroit, MI 48213

Friday, May 18, 2012

11:00 a.m.?1:00 p.m.

Keynote Speaker:? Mark Lang

?

??Moving Beyond The Record? & ?Suitable Housing for Kids Aged Out of the Foster Care System?

Eastern Campus-Cooper Conference Center

5901 Conner Street, Detroit, MI 48213

Thursday, May 24, 2012

6:00 p.m.?9:00 p.m.

Keynote Speakers:??? Jeanette Brown-Williams & Rick Bolger

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?Urban Real Estate Investors and Entrepreneurs?

Eastern Campus-Cooper Conference Center

5901 Conner Street, Detroit, MI 48213

Wednesday, May 30, 2012

10:00 a.m.?2:00 p.m.

Keynote Speakers:??? Herb Strather

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Resources for Internet Marketing and Real Estate Investing:

http://www.MegaEveningEvent.com? internet marketing and real estate investing club site- for Southeast Mischigan,

How to get to top of Google with the most cost effective way internet marketing site for Mark Maupin ? great video on how to get top of Google

Michigan internet marketing clubs great press release on the Michigan Internet Marketing club and meetings on how to build a web site

Press release on internet clubs in Michigan press release on Michigan Internet Marketing Club Meets On ?How Drive Traffic To You Blog or Web Site? from Internet

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Internet Club on driving traffic? Michigan Internet Marketing Club Meets On ?How Drive Traffic To You Blog or Web Site?

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Map to internet Club in Michigan how to get to the Club Meeting

http://activerain.com/blogsview/1705024/commercial-real-estate-investment-club-meeting-this-tuesday-southfield-m Commercial real estate investing

http://www.michiganrealestateinvestingclub.com Michigan Real Estate Investing Club Events

http://www.detroitlandlordassociation.com Detroit Landlord Meetings in Michigan

http://www.michiganreia.org? Michigan REIA Meetings. Real Estate Investing Associations in Micigan

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Teabagging GOP sucking on teat of Big Government (Americablog)

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